Media Campaign Resource Center

FOR TOBACCO CONTROL

Additional Materials Available through the

Media Campaign Resource Center

Billboards: The California Department of Health Services has donated extra copies of its Secondhand Smoke and Kids Love billboards to CDC for distribution through the Resource Center (see pages 11-367 through II-370 of your Resource Book to view them). We have available approximately 20 copies of Kids Love Cartoon Characters, 150 of Kids Love Cowboys, 150 of Kids Love Race Cars, 50 of Try Secondhand Smoke, 430 of Wake Up and Smell the Secondhand Smoke, and 450 of You Think Smoke Knows How to Stay in the Smoking Section? These billboards are available on a first-come first-serve basis. The only cost to you is that of sniping (adding your local tag) and shipping.

Other Materials: The Resource Center also has a variety of related materials available for free:

• 600 Spanish ETS Folders, which are appropriate for holding factsheets, brochures, and pamphlets for distribution to Spanish-speaking populations. These can be used in conjunction with the ETS TV commercials described on pages II-58 through U-67 and the ET'S print ads (codes RBP-014 through RBP-028). These are also useful when working with Spanish-language media outlets (e.g., when submitting the PSAs and soliciting space, making presentations to pitch the spots, etc.).
  
  
• 2,400 English ET'S folders, which can be used for the same activities as described for the Spanish EM folders.
  
  
• 1,500 Legends folders, which can be used to distribute information in conduction with the Legends TV and radio spots, which are described on pages II-83 and II-151 of the Resource Book, as well as with the Legends print ad (code RBP- 007).

for more information please contact

Todd Phillips - Media Campaign Resource Center , Cygnus Corporation 5640 Nicholson Lane, Suite 300 - Rockville, MD 20852 Phone (301) 231-7537 - Fax (301) 984-8527 - E-mall: CDT7@ODDC1.EM.CDC.GOV

Kristen McCall Office on Smoking and Health - Centers for Disease Control and Prevention 4770 Buford Highway, NE - Mailstop K-50 - Atlanta, GA 30341-3724 (770) 488-5722 - Fax (770) 488-5939 - E-mall: KLM5@CCDOSH.EM.CDC.GOV